New residence halls. Added online access. Good scholarships. Students aren't just looking to follow in a family member's footsteps any longer. They want amenities and options.
"Students
today are very different from when their parents were entering
college," said Jeff Alford, an associate vice chancellor at the
University of Mississippi who has spent his 30-year academic career
working at universities in Florida, Indiana and Texas.
"They
are much more consumer savvy," he said. "They have very high
expectations for things like their residence halls and campus dining
and what kinds of information they expect from the institution." more...
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